{"id":3892,"date":"2023-09-02T15:17:44","date_gmt":"2023-09-02T19:17:44","guid":{"rendered":"https:\/\/turistachile.cl\/wp\/?p=3892"},"modified":"2023-09-02T15:17:44","modified_gmt":"2023-09-02T19:17:44","slug":"fedetur-realizara-taller-gratuito-de-digitalizacion-para-pymes-de-turismo-de-magallanes","status":"publish","type":"post","link":"https:\/\/mexiquearte.com\/wptc\/2023\/09\/02\/fedetur-realizara-taller-gratuito-de-digitalizacion-para-pymes-de-turismo-de-magallanes\/","title":{"rendered":"FEDETUR REALIZAR\u00c1 TALLER GRATUITO DE DIGITALIZACI\u00d3N PARA PYMES DE TURISMO DE MAGALLANES"},"content":{"rendered":"<h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>La actividad est\u00e1 orientada a toda la industria del turismo, principalmente a micro y peque\u00f1as empresas de alojamiento, servicios gastron\u00f3micos y agencias locales de la regi\u00f3n\u2026<\/strong><\/span><!--more--><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3894 size-full\" src=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/patagonia-5380225_1280.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/patagonia-5380225_1280.jpg 640w, https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/patagonia-5380225_1280-300x200.jpg 300w, https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/patagonia-5380225_1280-360x240.jpg 360w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong>La Federaci\u00f3n de Empresas de Turismo de Chile (Fedetur), realizar\u00e1 un taller gratuito de digitalizaci\u00f3n tur\u00edstica en Punta Arenas, el pr\u00f3ximo jueves 7 de septiembre.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>El objetivo de la actividad es sensibilizar respecto de la importancia de la digitalizaci\u00f3n en la industria del turismo y conocer las herramientas digitales de gesti\u00f3n y comercializaci\u00f3n en el sector.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Tambi\u00e9n se busca vincular a las pymes tur\u00edsticas con los actores relevantes del ecosistema local, como BancoEstado, Fortalece Pyme Magallanes, Inacap, entre otros.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>El taller se desarrollar\u00e1 a partir de las 10:00, hora local de Magallanes, en la sede Inacap Punta Arenas, ubicada en Avenida Bulnes (Km. 4), y est\u00e1 orientada a toda la industria del turismo, principalmente a micro y peque\u00f1as empresas de alojamiento, servicios gastron\u00f3micos y agencias locales de la regi\u00f3n.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Esto es parte de las m\u00faltiples iniciativas que est\u00e1 desarrollando Fedetur para fortalecer la descentralizaci\u00f3n del turismo, apoyar a las econom\u00edas locales y empresas del rubro a lo largo del pa\u00eds, mejorar la competitividad de la industria mediante la innovaci\u00f3n y tecnolog\u00eda, y reforzar los v\u00ednculos con los actores regionales de turismo.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3895 size-full\" src=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/beach-3936382_960_720.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/beach-3936382_960_720.jpg 640w, https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/beach-3936382_960_720-300x200.jpg 300w, https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/beach-3936382_960_720-360x240.jpg 360w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #000000;\"><strong>De hecho, el directorio de Fedetur tendr\u00e1 la pr\u00f3xima semana una nueva sesi\u00f3n de esta instancia en Punta Arenas, como parte de estos mismos objetivos.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Sobre el taller, la presidenta Ejecutiva de Fedetur, Helen Kouyoumdjian, indic\u00f3 que la actividad \u201ctiene como prop\u00f3sito impulsar la transformaci\u00f3n digital de las pymes de turismo, acelerar ese proceso y acortar brechas, apoyarlas en mejorar su competitividad, y que puedan entregar un mejor servicio a los turistas, para lo cual es clave que incorporen herramientas tecnol\u00f3gicas que apunten en esa l\u00ednea\u201d.<br \/>\n<\/strong><\/span><span style=\"color: #000000;\"><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3896 size-full\" src=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/airplane-2745898_960_720.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/airplane-2745898_960_720.jpg 640w, https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/airplane-2745898_960_720-300x200.jpg 300w, https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/09\/airplane-2745898_960_720-360x240.jpg 360w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3792\" src=\"https:\/\/mexiquearte.com\/wptc\/wp-content\/uploads\/2023\/05\/DEDO-ARRIBA.jpg\" alt=\"\" width=\"146\" height=\"156\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La actividad est\u00e1 orientada a toda la industria del turismo, principalmente a micro y peque\u00f1as empresas de alojamiento, servicios gastron\u00f3micos y agencias locales de la regi\u00f3n\u2026<\/p>\n","protected":false},"author":2,"featured_media":3893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1,2,3,4,5,6,7,8,9,10],"tags":[],"class_list":["post-3892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-destinos","category-ejecutivos","category-excursiones","category-gastronomia","category-hoteleria","category-lineas-aereas","category-panoramas","category-testimonios","category-turismo-cultural"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FEDETUR REALIZAR\u00c1 TALLER GRATUITO DE DIGITALIZACI\u00d3N PARA PYMES DE TURISMO DE MAGALLANES &#8226; Turista 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